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Sport

FlexiTrace, Sport Biomechanics Lab

FlexiTrace provides personalized full body 2D & 3D motion analysis and brings lab-quality movement analysis to your smartphone.

  • Industry

    Sport

  • Headquarters

    Istanbul

  • Founded

    2022

  • Company size

    10-20

  • Challenge

    It's hard and sometimes expensive to access labs to get professional tests or to distinguish a disability.

    Physiotherapists, Biomechanics Experts, Coaches, Students, and Researchers share the same problem, which makes them our target users.

  • Results

    The challenge of "Hard Access To Laboratory" is a significant concern, limiting professionals' ability to access critical testing and assessments required for accurate biomechanics insights. This issue hinders timely diagnosis, interventions, and progress monitoring, emphasizing the need for innovative solutions that transcend traditional barriers.

  • +500Autolayouted Design Shots

  • +24Group of Variable Components

  • 4Design Versions

My Challenge

Flexitrace was one of the most amazing products I worked on, involving AI and XR. I faced many exciting challenges while working on it. Initially, XR and AI were new to me. Though I had a background in computer science, I started taking classes in mathematics, linear algebra, and matrix operations to better understand. I also watched some courses about XR on Coursera.

Biomechanics in sports was also new to me, so I connected with master's students in this field, asked questions, and learned more about it. I visited various gyms to observe how coaches work with athletes, and I went to universities and had online meetings with professors and doctors to solve problems and identify our product's value proposition.

As a designer, I worked to improve collaboration between the development and design teams by having one-on-one meetings with the CTO and other members. I assisted our PM in keeping the team on the product roadmap. I designed an advanced KIT for designers and worked on the UI/UX with two other designers.

Since we had the technology first and then needed to create usable features for our market, I had to learn more about the market and our physical competitors, like goniometers. For example, I watched over 100 videos to understand how a physiotherapist uses a goniometer on the shoulder, what conditions they consider, their concerns and expectations, and their focus during the process.

Trusted by Professionals

Outstanding service, exceptional results—our go-to for all our needs!

  • Kate is a motivated and energetic woman who tries her best to make the best product. I learned a lot from her and she was a very good colleague.

    Shabnam Betvan

    Product Designer at Yekzan

  • The importance of creativity in the UI/UX field is indisputable. However, I believe that being organized and having effective communication with the development team are also unquestionably crucial. Kosar is one of the most talented designers I have known and worked with in all these areas. Her startup experience has given her a unique perspective and versatility. It was a great pleasure to work with her, and she is highly recommended.

    Ali Kemal Şerbet

    CO-Founder at Etrexio

  • Kate also Is a highly flexible employee who is capable of handling business and product challenges in a professional manner. For this reason, she is someone you like to delegate your most challenging tasks to because she does them in the most efficient way. I could go on and on, but I just want to mention that Kate is a motivated and hardworking designer and a real professional.

    Mir Saeed Jamshidi

    Sr. Product Designer at Snappfood

  • Kate becomes the key member of every team she join no matter the role; through years of having the pleasure of working closely with her. she has always shown deep understanding of business needs while striving to focus on robust solutions, making work easier for colleagues and experience better for users. She cares deeply about her products and is able to share useful insights and effectively communicate with other teams.

    Amir Ali Ahmadi

    Sr. Developer at Keshtyar

  • I had the pleasure of working with kosar (Kate) for more than a year in a biomechanics and AI base app startup. Working beside she was always fun, exciting and encouraging. She never refuse you when you ask her for help. I found her knowledgeable and confident colleague in the concepts of UI/UX design and management. She is the one who brings energy to the working environment, and also the one who brings creativity with a cute smile on her face.

    Zohreh Bayram Alizadeh

    ML Researcher at FlexiTrace

  • Kate is really admirable person that can motivate whole team members to work better. Not just a great personality also she has a perfect knowledge and skills in UI/UX on each part.

    Mohammad Esmaili

    Software Engineer