Enhancing User Experience: Integrating ‘Hotel Fingerprint’ in Hotel Listings and Detail Pages
In this case study, I integrate the 'hotel fingerprint' feature into hotel list and detail pages, highlighting top-rated amenities for families and couples. The study involves detailed analysis, hypothesis testing, stakeholder interviews, and user research. Visual concepts created in Figma demonstrate the implementation. Key metrics such as usability, accessibility, and user satisfaction are identified to measure success. This research aims to enhance the user experience by making it easier for users to find hotels that match their specific needs quickly and efficiently.
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